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Peter's Story

Peter started his first company driven by the promise of a better life for his growing family. But as his first business expanded, so did his workload. Days stretched into nights as he juggled multiple roles, sacrificing time with his loved ones for the sake of his company's growth.

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Peter felt isolated as CEO with the weight of the world on his shoulders. He felt overwhelmed and frustrated while his health declined and his relationships suffered. A frightening trip to the emergency room served as a harsh wake-up call.

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Realizing he couldn't keep up the pace and its lackluster results, Peter sought a solution. Through a CEO Peer Roundtable, he discovered the transformative power of a Business Operating System (BOS) in scaling up businesses.

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Implementing this system was a game-changer. Peter learned to foster a collaborative approach, empowering the team with a clear strategy and accountabilities. Energized and reinvigorated, he rediscovered the joy of entrepreneurship.

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For over 15 years, Peter implemented the Metronomics BOS across his ventures. Now, through Oxygen Advisory, he's committed to coaching fellow entrepreneurs and their teams so they can rewrite their own stories – achieving business success without sacrificing their personal lives.

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Peter lives in Vancouver, Canada with his wife, Chantal, and is the proud father of two grown sons embarking on their own adventures. When not working with growth-minded entrepreneurs, he enjoys long runs on the seawall, biking or indulging in sun-soaked water sports.

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Ready to reclaim your life? Let Peter and Oxygen Advisory guide you to a future where success and fulfillment go hand in hand.

About Peter 

Peter is a multiple-time entrepreneur with over 25 years of hard-won experience growing companies and leading teams. He has been the CEO and Co-Founder of a marketing software company, an executive leader at global customer experience company, and hired-in CEO at a healthcare company. This depth of experience helps him in the delivery of coaching by appreciating different perspectives and identifying blockers that may be preventing a team or a company from achieving its breakout potential.

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  • LinkedIn

Career Highlights

  • After graduation from Ivey School of Business, started his professional career with Bain & Company doing management consulting in Canada, the US, Australia, and Hong Kong.

  • Co-founder and CEO at a marketing software company licensed by many of North America's largest brands and was acquired by its European competitor.

  • Led Sales & Marketing (promoted to CRO) of a global customer experience platform with operations in North America, the UK, Australia, and the Middle East. Company was acquired by a large US private equity company.

  • Hired-in as CEO by the Founder of a digital healthcare company with a mission to make scientifically effective mental health support affordable and accessible to everyone. During my 4 years tenure, we tightened our value proposition, honed our go-to-market, and scaled our recurring revenues by 6X.

  • Founder and CEO of Oxygen Advisory - a CEO + Leadership Team Coaching & Business Growth Advisory helping entrepreneurs to scale up their businesses AND have a fulfilling personal life.

Areas of Specialty

  • Working with Founders & Business Owners - have been on all sides of this dynamic - as a Founder, a senior executive reporting to a Founder, and as a hired-in CEO taking over from a Business Owner

  • Culture & Team Building - creating a culture of accountability & performance AND having fun (it can be done!)

  • Go to Market / Route to Market Mapping - Direct and Partnership Models 

  • Exit Transactions - have participated in 8 sell-side processes - deep knowledge of process to get ready to maximize valuation based on private equity versus strategic buyer profiles

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